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The Media Savvy Leader. Visibility, Influence and Results in a Competitive World.
David Henderson
€ 20.99
€ 19.77
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Description for The Media Savvy Leader. Visibility, Influence and Results in a Competitive World.
Paperback. Num Pages: 272 pages. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 20. Weight in Grams: 416.
THE MEDIA SAVVY LEADER profiles some of today's most recognized executives who know the competitive importance of personally taking charge of communicating the vision, brand, and reputation of their organizations-and their own value, as leaders. In THE MEDIA SAVVY LEADER, David Henderson reveals how to shape information, deliver messages, and enhance brand recognition in the changing media landscape and the online digital revolution.- Mark Cuban, billionaire entrepreneur & chairman of HDNet Television, says, In the Internet age, executives have to learn how to shape information about themselves and their companies, or the Internet will do it for them, and it ... Read more
THE MEDIA SAVVY LEADER profiles some of today's most recognized executives who know the competitive importance of personally taking charge of communicating the vision, brand, and reputation of their organizations-and their own value, as leaders. In THE MEDIA SAVVY LEADER, David Henderson reveals how to shape information, deliver messages, and enhance brand recognition in the changing media landscape and the online digital revolution.- Mark Cuban, billionaire entrepreneur & chairman of HDNet Television, says, In the Internet age, executives have to learn how to shape information about themselves and their companies, or the Internet will do it for them, and it ... Read more
Product Details
Format
Paperback
Publication date
2009
Publisher
Robert D. Reed Publishers United States
Number of pages
272
Condition
New
Number of Pages
272
Place of Publication
San Francisco, United States
ISBN
9781934759202
SKU
V9781934759202
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-38
About David Henderson
David Henderson is a veteran communications strategist, Emmy Award winning former on-air CBS Network News correspondent, writer, and online publisher. Based in the Washington, D.C., area, he advises organizations globally on media communications methods for competitive positioning and enhanced brand awareness using today's dynamic convergence of mainstream media with the online digital revolution.
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