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21%OFFLisa Nirell - The Mindful Marketer. How to Stay Present and Profitable in a Data-Driven World.  - 9781349481569 - V9781349481569
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The Mindful Marketer. How to Stay Present and Profitable in a Data-Driven World.

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Description for The Mindful Marketer. How to Stay Present and Profitable in a Data-Driven World. Paperback. As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing. Num Pages: 239 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 13. Weight in Grams: 378.

It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges. These factors, together, are spreading many marketers too thin, keeping them from operating as the thoughtful, strategic leaders they were called to be.

In The Mindful Marketer, Lisa Nirell explains the need for a shift. She shares timeless mindfulness strategies that can help marketers at all levels regain their focus, stay more calm, communicate persuasively, and improve decision making. Through many recent examples and CMO stories, she also explains how organizations ... Read more

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Product Details

Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
239
Condition
New
Number of Pages
224
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349481569
SKU
V9781349481569
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Lisa Nirell
Lisa Nirell helps marketing leaders cultivate healthier companies. Innovative companies such as AARP, Adobe, CoStar, and Qualcomm hire Nirell to formulate new strategies and launch breakthrough marketing ideas. Her books include The Mindful Marketer and EnergizeGrowth® NOW. Nirell is a member of the Marshall Goldsmith 100 Coaches global community. She’s also a top-rated LinkedIn Livestream and podcast host and keynote speaker. The Mindful Marketer was recently voted a ... Read more

Reviews for The Mindful Marketer. How to Stay Present and Profitable in a Data-Driven World.
"In this fast-paced, high powered, tech-driven economy, mindfulness is a competitive advantage. In The Mindful Marketer, Lisa Nirell helps you align hearts, minds, and actions. This is the secret sauce to connecting with customers." - Guy Kawasaki, Chief evangelist of Canva, former chief evangelist of Apple "Read this book, love it, do what needs doing, and then ... Read more

Goodreads reviews for The Mindful Marketer. How to Stay Present and Profitable in a Data-Driven World.


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