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The Portable MBA in Marketing
Charles D. Schewe
€ 76.97
€ 64.86
FREE Delivery in Ireland
Description for The Portable MBA in Marketing
Hardcover. Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer. Series: Portable MBA Series. Num Pages: 512 pages, illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 265 x 190 x 34. Weight in Grams: 1106.
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations.
This powerful tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory ... Read more
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations.
This powerful tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory ... Read more
Product Details
Format
Hardback
Publication date
1998
Publisher
John Wiley and Sons Ltd United States
Number of pages
512
Condition
New
Series
Portable MBA Series
Number of Pages
512
Place of Publication
New York, United States
ISBN
9780471193678
SKU
V9780471193678
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Charles D. Schewe
CHARLES D. SCHEWE, PhD, advises clients including Kellogg, IBM, RJR Nabisco, Coca-Cola, and Procter & Gamble on strategic planning, marketing research, and how to appeal to America's aging marketplace. He is a principal at Lifestage Matrix Marketing and a full professor at the University of Massachusetts at Amherst. He has authored ten books and more than fifty articles on marketing. ... Read more
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