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Alexander Sann - The Preference-Driven Lead User Method for New Product Development. A Comprehensive Way to Stimulate Innovations with Internal and External Sources.  - 9783658172626 - V9783658172626
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The Preference-Driven Lead User Method for New Product Development. A Comprehensive Way to Stimulate Innovations with Internal and External Sources.

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Description for The Preference-Driven Lead User Method for New Product Development. A Comprehensive Way to Stimulate Innovations with Internal and External Sources. Paperback. A Comprehensive Way to Stimulate Innovations with Internal and External Sources Series: Forschungs-/Entwicklungs-/Innovations-management. Num Pages: 235 pages, 20 black & white illustrations, biography. BIC Classification: KJMV6; KJQ. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 344.

Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this input against pre-defined criteria such as feasibility and existing patents for further concept generation. In sum, the new method addresses common innovation barriers and helps to reduce management uncertainties. This book provides further insights to the use of lead users as innovation sources in three major industries. The author extends the methodological toolbox with practical implications and contributes to the highly discussed ... Read more

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Product Details

Format
Paperback
Publication date
2017
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
235
Condition
New
Series
Forschungs-/Entwicklungs-/Innovations-management
Number of Pages
235
Place of Publication
, Germany
ISBN
9783658172626
SKU
V9783658172626
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Alexander Sann
Dr. Alexander Sänn graduated at the Chair of Marketing and Innovation Management at the Brandenburg University of Technology Cottbus-Senftenberg with Univ.-Prof. Dr. Daniel Baier.

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