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The Relevance of Crowdfunding. The Impact on the Innovation Process of Small Entrepreneurial Firms.
Nadine Scholz
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Description for The Relevance of Crowdfunding. The Impact on the Innovation Process of Small Entrepreneurial Firms.
Paperback. Num Pages: 98 pages, 15 black & white illustrations, 2 black & white tables, biography. BIC Classification: KJH; KJMV6. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 6. Weight in Grams: 145.
Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.
Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.
Product Details
Format
Paperback
Publication date
2015
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
98
Condition
New
Number of Pages
86
Place of Publication
, Germany
ISBN
9783658098360
SKU
V9783658098360
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Nadine Scholz
Nadine Scholz received her Master’s degree in Innovation Management and Entrepreneurship from Manchester Business School, UK.
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