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72%OFFClara Shih - The Social Business Imperative: Adapting Your Business Model to the Always-Connected Customer - 9780134263434 - V9780134263434
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The Social Business Imperative: Adapting Your Business Model to the Always-Connected Customer

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Description for The Social Business Imperative: Adapting Your Business Model to the Always-Connected Customer Paperback. .
“The power of Clara’s book is that it highlights not only social media practices but fundamental business practices and how company leaders need to entirely rethink customer engagement models. The implications for every business—regardless of industry or geography—of today’s social, connected consumer cannot be overstated. This book provides a powerful vision and a compelling call to action for company leaders everywhere.” —Ted Mathas, Chairman and CEO, New York Life  Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the ... Read more

Product Details

Publisher
Prentice Hall
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
256
Place of Publication
Boston, United States
ISBN
9780134263434
SKU
V9780134263434
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-33

About Clara Shih
Clara Shih is a Silicon Valley tech entrepreneur and bestselling author. She is founder and CEO of Hearsay Social, an enterprise software company whose predictive omnichannel marketing platform helps financial advisors engage clients across social, text message, email, and websites while complying with industry regulations. A pioneer in the social media industry, Clara developed Faceforce, the first social business application, ... Read more

Reviews for The Social Business Imperative: Adapting Your Business Model to the Always-Connected Customer
“Whether you’re a global brand, small local business, or individual who wants to turn your passion into a livelihood, this book simply and clearly articulates how to channel the power of social media to delight audiences and grow your business.” —Marne Levine, COO, Instagram   “Clara literally ‘wrote the book’ on social media with ... Read more

Goodreads reviews for The Social Business Imperative: Adapting Your Business Model to the Always-Connected Customer


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