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Kalyan T. Talluri - The Theory and Practice of Revenue Management - 9781402077012 - V9781402077012
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The Theory and Practice of Revenue Management

€ 630.43
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Description for The Theory and Practice of Revenue Management Hardback. Revenue management (RM) is one of the most successful applications in Operations Research. This book covers theory and practice of the field, including both quantity and price-based RM, as well as supporting topics such as forecasting and economics. Series: International Series in Operations Research & Management Science. Num Pages: 746 pages, biography. BIC Classification: KJMV1. Category: (P) Professional & Vocational. Dimension: 237 x 162 x 46. Weight in Grams: 1242.
Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to be published in the field of RM. It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details. Successful hardcover version published in April 2004.

Product Details

Publisher
Springer-Verlag New York Inc.
Format
Hardback
Publication date
2004
Series
International Series in Operations Research & Management Science
Condition
New
Weight
1241g
Number of Pages
713
Place of Publication
New York, NY, United States
ISBN
9781402077012
SKU
V9781402077012
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

Reviews for The Theory and Practice of Revenue Management
Simply put this is an outstanding book. It is the first book to fully articulate the various ways operations research may be applied to revenue management problems. As such it is, in my opinion, one of the most important books in applied OR to appear in the last decade. The first Chapter gives one of the most succinct yet satisfying ... Read more

Goodreads reviews for The Theory and Practice of Revenue Management


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