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Use of Big Data: Benefits, Risks, & Differential Pricing Issues
Diana Simpson
€ 200.11
€ 149.87
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Description for Use of Big Data: Benefits, Risks, & Differential Pricing Issues
Hardback. Editor(s): Simpson, Diana. Num Pages: 170 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 160 x 17. Weight in Grams: 396.
As the use of online technologies and digital engagement by consumers has expanded, the amount of consumer data that flows throughout the economy has increased. The analysis of this information can guide the development of products and services but concerns have been raised about whether certain uses of big data analytics may harm consumers. This book discusses the benefits and risks created by the use of big data analytics, the application of equal opportunity and consumer protection laws to big data, considerations for business and policy considerations raised by big data research. The book also discusses big data and differential ... Read more
As the use of online technologies and digital engagement by consumers has expanded, the amount of consumer data that flows throughout the economy has increased. The analysis of this information can guide the development of products and services but concerns have been raised about whether certain uses of big data analytics may harm consumers. This book discusses the benefits and risks created by the use of big data analytics, the application of equal opportunity and consumer protection laws to big data, considerations for business and policy considerations raised by big data research. The book also discusses big data and differential ... Read more
Product Details
Publisher
Nova Science Publishers Inc
Format
Hardback
Publication date
2016
Condition
New
Number of Pages
170
Place of Publication
New York, United States
ISBN
9781634853187
SKU
V9781634853187
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-2
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