The Breakthrough Challenge: 10 Ways to Connect Today´s Profits With Tomorrow´s Bottom Line
John Elkington
The world s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. Num Pages: 272 pages. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 236 x 149 x 24. Weight in Grams: 464. The world’s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and other leaders must focus on social, environmental, and economic benefit—not only because it will make the world a better place, but because it will ensure lasting profitability and success in the business climate of tomorrow. The Breakthrough Challenge is both an inspiring call-to-action and a guide for this transformation, based on the work of The B Team, a major initiative uniting leaders in sustainability. As ... Read more Change-as-usual strategies are not enough to move business from breakdowns to breakthroughs. The Breakthrough Challenge shows leaders how to achieve a true transformation and refocus the definition of profitability on the lasting wellbeing of people and planet—for the lasting success of their business.
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