Stock image for illustration purposes only - book cover, edition or condition may vary.
Top Down Innovation
Cronin, Mary J.; Cronin, James
€ 69.80
FREE Delivery in Ireland
Description for Top Down Innovation
Paperback. Series: SpringerBriefs in Business. Num Pages: 84 pages, 4 colour illustrations, biography. BIC Classification: KJMV6. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 5. Weight in Grams: 182.
This Brief focuses on strategies for innovation. Top-Down Innovation discusses the barriers to successful organizational and product innovation, distills the leading theories about how to foster innovation, and presents six case studies of well-known brands that have succeeded (and in one case failed) in meeting innovation challenges. Synthesizing the lessons learned from companies that have mastered innovation over time, it provides a new perspective on the role of market-leading companies and top management in driving innovation. Since the publication of Clayton Christensen’s pioneering Innovator’s Dilemma in 1997, the rules of innovation have themselves been transformed. Today, innovation frequently starts at ... Read more
This Brief focuses on strategies for innovation. Top-Down Innovation discusses the barriers to successful organizational and product innovation, distills the leading theories about how to foster innovation, and presents six case studies of well-known brands that have succeeded (and in one case failed) in meeting innovation challenges. Synthesizing the lessons learned from companies that have mastered innovation over time, it provides a new perspective on the role of market-leading companies and top management in driving innovation. Since the publication of Clayton Christensen’s pioneering Innovator’s Dilemma in 1997, the rules of innovation have themselves been transformed. Today, innovation frequently starts at ... Read more
Product Details
Format
Paperback
Publication date
2014
Publisher
Springer International Publishing AG Switzerland
Number of pages
84
Condition
New
Series
SpringerBriefs in Business
Number of Pages
77
Place of Publication
Cham, Switzerland
ISBN
9783319039008
SKU
V9783319039008
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Cronin, Mary J.; Cronin, James
Mary J. Cronin, Ph.D. is a Professor of Information Systems at the Carroll School of Management, Boston College. Her research and publications analyze the impact of technology and innovation on business strategy and social change. Previous books have focused on innovations (e-commerce, mobile applications and smart products) that triggered transformation in user behavior, created new global markets and disrupted entire ... Read more
Reviews for Top Down Innovation