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13%OFFReeves, Byron; Read, J. Leighton - Total Engagement - 9781422146576 - V9781422146576
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Total Engagement

€ 32.99
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Description for Total Engagement Hardcover.
Can the workplace be more productive by including avatars, three-dimensional environments, and participant-driven outcomes? This grounded and thought-provoking book by Byron Reeves and Leighton Read proves that it is not only possible, it is inevitable. Implementing components of multiplayer computer games in the workplace will address a host of age-old problems. Games can not only stem boredom and decrease turnover, but also enhancee collaboration and encourage creative leadership. Games require extraordinary teamwork, elaborate data analysis and strategy, recruitment and retention of top players, and quick decision making. Recreating some elements of games - such as positioning tasks ... Read more

Product Details

Format
Hardback
Publication date
2009
Publisher
Harvard Business School Publishing United States
Number of pages
256
Condition
New
Number of Pages
288
Place of Publication
, United States
ISBN
9781422146576
SKU
V9781422146576
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Reeves, Byron; Read, J. Leighton
Byron Reeves is a professor at Stanford University, and has authored over a hundred published studies on responses to immersive features of media, including games. J. Leighton Read is a physician, inventor, successful biotechnology founder, CEO, and venture capitalist.

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