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Use of Market Data in the Recruitment of High Potentials
Jan Posthumus
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Description for Use of Market Data in the Recruitment of High Potentials
Paperback. Num Pages: 222 pages, 8 black & white illustrations, 11 black & white tables, biography. BIC Classification: KJMV2; KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 300.
In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry. The implementation of these instruments can best be understood as the result of an interaction between four categories: the identified internal need for certain groups of high potentials; the scarcity of these groups of high potentials in the market; the attitudes, opinions, and strategies within human resources; and the technological capabilities. Depending on the situation, different recruitment instruments are used to recruit high potentials. However, the interviewees did ... Read more
In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry. The implementation of these instruments can best be understood as the result of an interaction between four categories: the identified internal need for certain groups of high potentials; the scarcity of these groups of high potentials in the market; the attitudes, opinions, and strategies within human resources; and the technological capabilities. Depending on the situation, different recruitment instruments are used to recruit high potentials. However, the interviewees did ... Read more
Product Details
Format
Paperback
Publication date
2015
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
222
Condition
New
Number of Pages
203
Place of Publication
, Germany
ISBN
9783658103750
SKU
V9783658103750
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Jan Posthumus
Dr. Jan Posthumus received his PhD from the International School of Management in Paris. He is now a guest lecturer at the Baden-Wuerttemberg Cooperative State University Loerrach, Germany.
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