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User Innovators in the Silver Market
Konstantin Wellner
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Description for User Innovators in the Silver Market
Paperback. Series: Forschungs-/Entwicklungs-/Innovations-management. Num Pages: 240 pages, 35 black & white illustrations, 46 black & white tables, biography. BIC Classification: KJMV6; KNSG. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 323.
In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ... Read more
In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ... Read more
Product Details
Format
Paperback
Publication date
2015
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
240
Condition
New
Series
Forschungs-/Entwicklungs-/Innovations-management
Number of Pages
222
Place of Publication
, Germany
ISBN
9783658090432
SKU
V9783658090432
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Konstantin Wellner
Konstantin Wellner does research on the impact of demographic change on user innovation at the Hamburg University of Technology, focusing on the impact of age on characteristics and capability of older user innovators.
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