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Wharton on Making Decisions
Stephen J. Hoch (Ed.)
€ 36.99
€ 28.95
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Description for Wharton on Making Decisions
Paperback. This book assembles leading researchers who demonstrate how to apply the latest approaches to the science of decision--making from four perspectives: personal, managerial, negotiator, and consumer. Stephen J. Hoch (Philadelphia, PA) is the John J. Pomerantz Professor of Marketing at the Wharton School, University of Pennsylvania. Editor(s): Hoch, Stephen J.; Kunreuther, Howard C. Num Pages: 352 pages, Illustrations. BIC Classification: KJMD. Category: (P) Professional & Vocational. Dimension: 155 x 229 x 24. Weight in Grams: 534.
Perspectives from leaders in decision science at Wharton
Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer. Each chapter describes how decisions are actually made, presents the ideal scenario, and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety, integrating intuition into decisions, and applying game theory and strategic decisions, to decision factors in negotiations and how choices are made about insurance and health ... Read more
Perspectives from leaders in decision science at Wharton
Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer. Each chapter describes how decisions are actually made, presents the ideal scenario, and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety, integrating intuition into decisions, and applying game theory and strategic decisions, to decision factors in negotiations and how choices are made about insurance and health ... Read more
Product Details
Format
Paperback
Publication date
2004
Publisher
Wiley
Condition
New
Number of Pages
352
Place of Publication
New York, United States
ISBN
9780471689386
SKU
V9780471689386
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Stephen J. Hoch (Ed.)
STEPHEN J. HOCH is the John J. Pomerantz Professor of Marketing at the Wharton School. HOWARD C. KUNREUTHER is the Cecilia Yen Koo Professor of Decision Sciences and Public Policy and Management, and Codirector of the Risk Management and Decision Processes Center at the Wharton School. ROBERT E. GUNTHER was the coordinating writer for Wharton on Managing Emerging ... Read more
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