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The Manager's Guide to Competitive Marketing Strategies, Second Edition
Norton Paley
€ 146.25
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Description for The Manager's Guide to Competitive Marketing Strategies, Second Edition
hardcover. The ability to think strategically is permeating every level of successful organizations. This book examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, various markets, fickle customer behavior, and diverse cultures. It offers techniques on developing competitive strategies. Num Pages: 448 pages, 48 black & white tables. BIC Classification: KJC; KJMV7. Category: (P) Professional & Vocational. Dimension: 254 x 178 x 28. Weight in Grams: 930.
Product Details
Format
Hardback
Publication date
1999
Publisher
Routledge United Kingdom
Number of pages
448
Condition
New
ISBN
9781574442342
SKU
V9781574442342
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
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