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. Ed(S): Baglieri, Enzo; Karmarkar, Uday - Managing Consumer Services - 9783319344874 - V9783319344874
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Managing Consumer Services

€ 127.46
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Description for Managing Consumer Services Paperback. Editor(s): Baglieri, Enzo; Karmarkar, Uday. Num Pages: 292 pages, 55 black & white illustrations, 6 colour illustrations, 18 black & white tables, biograph. BIC Classification: KJS; KNS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 16. Weight in Grams: 450.

This book presents latest research on the evolution of consumer services, as these services continue to become a larger part of the economy in the world. Four core focal points lead the central message of the book: first, the convergence of back and front offices; second, placing the client as a fundamental input of services production and delivery process, and 'industrializing' the customers' role to combine efficiency and experience; third, the constitution and role of inputs necessary for the configuration, production and delivery of the service, with the crucial role of 'operationalizing' the customers' experience; and fourth, the adoption of new technologies and the appropriate transfer of manufacturing managerial practices through ... Read more

This is a special volume of articles based on solid research and analysis, including conceptualization of the important issues, as well as recommendations for managers. It presents case histories and managerial practices in some key sectors, such as financial services, health care, tourism/hospitality, entertainment and media, online services and home and personal services

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Product Details

Format
Paperback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Number of pages
292
Condition
New
Number of Pages
280
Place of Publication
Cham, Switzerland
ISBN
9783319344874
SKU
V9783319344874
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About . Ed(S): Baglieri, Enzo; Karmarkar, Uday
Enzo Baglieri is Associate Professor of the Operations and Technology Management at the SDA Bocconi School of Management, Bocconi University, Milan Italy. He has been teaching and running research in the field of Technology and Innovation Management since 1992. Author of many publications, in Italy and abroad, on technology management, new product development and service innovation. Uday Karmarkar is ... Read more

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