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Managing Global Business
Michael Wynn-Williams
€ 74.04
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Description for Managing Global Business
Paperback. .
This is an exciting new introductory textbook which delivers a truly global exploration of international business. It provides an accessible and engaging overview of the key theories and models that underpin the global economy. The text gives attention to the challenges and ambitions of businesses in the developing world, including small and family-run businesses, as well as those of `born-global' companies. Managing Global Business takes a practical approach to link theoretical concepts to real-world situations and offers a varied discussion into the key activities of the international manager, and a useful guide on employability opportunities. This textbook is ... Read more
This is an exciting new introductory textbook which delivers a truly global exploration of international business. It provides an accessible and engaging overview of the key theories and models that underpin the global economy. The text gives attention to the challenges and ambitions of businesses in the developing world, including small and family-run businesses, as well as those of `born-global' companies. Managing Global Business takes a practical approach to link theoretical concepts to real-world situations and offers a varied discussion into the key activities of the international manager, and a useful guide on employability opportunities. This textbook is ... Read more
Product Details
Publisher
Macmillan Education UK
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
462
Place of Publication
, United Kingdom
ISBN
9781137348258
SKU
V9781137348258
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-3
About Michael Wynn-Williams
Michael Wynn-Williams is a Senior Lecturer in International Business at Greenwich Business School, the University of Greenwich, UK.
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