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Managing Retail Consumption
Barry J. Davies
€ 74.65
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Description for Managing Retail Consumption
Paperback. Looks at how retailing works and examines the narrative nature of retailing: how it can tell a story, and form a major element in the consideration of management of retail operations. This book also examines retail in its social context including examples and cases of numerous well known companies such as Tesco, Next and Galleries Lafayette. Num Pages: 370 pages, Ill. BIC Classification: KJM; KJS; KNPR. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 188 x 21. Weight in Grams: 680.
Managing Retail Consumption locates retailing in its social context and develops the position that retailing can be regarded as a site of consumption, identity creation and pleasure. It develops a consumption perspective, which provides a balanced approach between management and the social sciences. The consumption perspective considers the way retail sites are created or manipulated with a view to understanding the interplay between the provider's requirements and the consumer's ability to manage, structure and edit their repertoire of responses.
Managing Retail Consumption locates retailing in its social context and develops the position that retailing can be regarded as a site of consumption, identity creation and pleasure. It develops a consumption perspective, which provides a balanced approach between management and the social sciences. The consumption perspective considers the way retail sites are created or manipulated with a view to understanding the interplay between the provider's requirements and the consumer's ability to manage, structure and edit their repertoire of responses.
Product Details
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
370
Condition
New
Number of Pages
440
Place of Publication
New York, United States
ISBN
9780471489122
SKU
V9780471489122
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Barry J. Davies
Barry Davies and Philippa Ward are both of Cheltenham & Gloucester College of Higher Education, UK.
Reviews for Managing Retail Consumption
"…this book is well presented and offers some vignette type cases to support learning…" (The Marketing Review, Winter 2002)