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22%OFFIan Gordon - Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value - 9781118092217 - V9781118092217
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Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

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Description for Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value Hardcover. Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. Num Pages: 352 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 162 x 230 x 31. Weight in Grams: 674.
Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager. William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MA A very comprehensive and practical book on managing relationships with existing customers ... Read more

Product Details

Publisher
John Wiley & Sons Inc
Number of pages
352
Format
Hardback
Publication date
2013
Condition
New
Weight
673g
Number of Pages
352
Place of Publication
New York, United States
ISBN
9781118092217
SKU
V9781118092217
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-16

About Ian Gordon
Ian Gordon is a management consultant with over thirty years of marketing and strategy experience. He is president of Convergence Management Consultants in Toronto, Canada, where he heads the Relationship Marketing-CRM practice, assisting clients to develop customer acquisition and relationship management strategies. He has worked with companies such as Alcan, Amadeus, Apple, Bell Canada, Canada Post, Chrysler, Eastman Kodak, Ethyl, ... Read more

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