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Market Like You Mean It: Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell
Al Lautenslager
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Description for Market Like You Mean It: Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell
Paperback. Num Pages: 265 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 155 x 13. Weight in Grams: 340.
Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others. Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, ... Read more
Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others. Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, ... Read more
Product Details
Publisher
Entrepreneur Press
Format
Paperback
Publication date
2014
Condition
New
Weight
339g
Number of Pages
265
Place of Publication
Irvine, United States
ISBN
9781599185354
SKU
V9781599185354
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Al Lautenslager
Al Lautenslager is an award-winning marketing/PR consultant, direct mail promotion specialist, author, speaker and entrepreneur. The coauthor of Guerrilla Marketing in 30 Days with Jay Conrad Levinson and the principal of Market For Profits, he lives in Naperville, IL.
Reviews for Market Like You Mean It: Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell
This book is full of marketing treasures. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena. Turbo charge your marketing with what you learn from this book.
John Jantsch, Author of Duct Tape Marketing and Duct Tape Selling Grab this one! By investing in this book, you will discover how to break ... Read more
John Jantsch, Author of Duct Tape Marketing and Duct Tape Selling Grab this one! By investing in this book, you will discover how to break ... Read more