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Market Mediations: Semiotic Investigations on Consumers, Objects and Brands
B. Heilbrunn
€ 138.81
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Description for Market Mediations: Semiotic Investigations on Consumers, Objects and Brands
Hardback. Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience. Num Pages: 263 pages, biography. BIC Classification: JFDV; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 16. Weight in Grams: 465.
Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.
Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.
Product Details
Publisher
Palgrave Macmillan United Kingdom
Number of pages
263
Format
Hardback
Publication date
2015
Condition
New
Number of Pages
250
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137509963
SKU
V9781137509963
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About B. Heilbrunn
Benoît Heilbrunn is Professor of Marketing at ESCP Europe Business School and at IFM (French Institute of Fashion). He teaches brand management, design management and consumer behaviour, and acts as a consultant in the area of brand activation and semiotics of marketing and branding. His wide interest in human sciences allows him to articulate a reflexion on the ideological aspects ... Read more
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