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Market Orientation in Food and Agriculture
Grunert, Klaus G.; Larsen, Hanne Hartvig; Madsen, Tage Koed; Baadsgaard, Allan
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Description for Market Orientation in Food and Agriculture
hardcover. In its study of selected Danish food companies and their activities in three important export markets - France, Germany and the UK - this text examines market orientation in the food sector. It also investigates how food companies can become more market-oriented. Num Pages: 284 pages, 1, black & white illustrations. BIC Classification: 1DBK; 1DFG; 1DND; KCCD; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 609.
In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F!Ildevareteknologiske Forsk nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carried out by universities and other research institutions, and a series of collaboration projects between researchers and food companies. The programme was originally designed as a technological research programme. However, in the planning phases of the research programme, the view that the development of new technologies and products ... Read more
In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F!Ildevareteknologiske Forsk nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carried out by universities and other research institutions, and a series of collaboration projects between researchers and food companies. The programme was originally designed as a technological research programme. However, in the planning phases of the research programme, the view that the development of new technologies and products ... Read more
Product Details
Format
Hardback
Publication date
1995
Publisher
Kluwer Academic Publishers United States
Number of pages
284
Condition
New
Number of Pages
284
Place of Publication
Dordrecht, Netherlands
ISBN
9780792396499
SKU
V9780792396499
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
Reviews for Market Orientation in Food and Agriculture
`The strength of the book lies in the way it develops a conceptual framework ... ... a valuable contribution to the subject of market orientation in food marketing. ... a useful reference for company managers and marketing students, particularly whose who are interested in the strategic aspects of market orientation ... Read more