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Market Research
Robin Birn
€ 11.99
€ 11.62
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Description for Market Research
Paperback. Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information. This title includes examples and lessons from benchmark companies in publishing, consumer goods, brewing and others. It also includes a glossary of key concepts and a comprehensive resources guide. Series: ExpressExec S. Num Pages: 124 pages, black & white tables, figures. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 127 x 236 x 16. Weight in Grams: 122.
Fast track route to mastering market research
Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information
Examples and lessons from benchmark companies in publishing, consumer goods, brewing and others
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book ... Read more
Fast track route to mastering market research
Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information
Examples and lessons from benchmark companies in publishing, consumer goods, brewing and others
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book ... Read more
Product Details
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
124
Condition
New
Series
ExpressExec S.
Number of Pages
124
Place of Publication
Oxford, United Kingdom
ISBN
9781841121949
SKU
V9781841121949
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Robin Birn
ROBIN BIRN runs the research firm Strategy, Research & Action Ltd and is a Fellow of the Market Research Society. He is the author of Effective Use of Market Research and editor of the prestigious Handbook of International Market Research Techniques. PATRICK FORSYTH runs Touchstone Training & Consultancy which specializes in the improvement of marketing, ... Read more
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