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Market Segmentation: Conceptual and Methodological Foundations
Wedel, Michel; Kamakura, Wagner A.
€ 378.81
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Description for Market Segmentation: Conceptual and Methodological Foundations
hardcover. Offers a framework for considering the various bases and methods available for conducting segmentation studies. This book contains a discussion of the methodology for market segmentation, from traditional clustering algorithms to developments in finite mixtures and latent class models. Series: International Series in Quantitative Marketing. Num Pages: 382 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 23. Weight in Grams: 817.
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments.
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Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments.
... Read more
Product Details
Format
Hardback
Publication date
1999
Publisher
Springer United States
Number of pages
382
Condition
New
Series
International Series in Quantitative Marketing
Number of Pages
382
Place of Publication
Dordrecht, Netherlands
ISBN
9780792386353
SKU
V9780792386353
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Wedel, Michel; Kamakura, Wagner A.
Michel Wedel (1957) is Professor of Marketing Research at the Department of Economics, University of Groningen, The Netherlands.
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