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Lynne Eagle - Marketing Ethics & Society - 9781446296622 - V9781446296622
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Marketing Ethics & Society

€ 64.18
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Description for Marketing Ethics & Society Paperback. .
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of  quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

 

The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal ... Read more of medical, arts and tourism marketing activities.  It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics.

The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.

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Product Details

Publisher
SAGE Publications Ltd
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
320
Place of Publication
London, United Kingdom
ISBN
9781446296622
SKU
V9781446296622
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

About Lynne Eagle
Lynne Eagle is Professor of Marketing, College of Business, Law and Governance at James Cook University and Adjunct Professor of Marketing at both the University of Canterbury, New Zealand and Charles Darwin University, Australia. Her research interests centre on: trans-disciplinary approaches to sustained behaviour change in social marketing / health promotion / environmental protection interventions, including the ethical dimensions of ... Read more

Reviews for Marketing Ethics & Society
In this fantastic addition to the field of marketing ethics Eagle and Dahl set out and explore the broad range of ethical challenges that face the marketing profession today. This book is one that I will be recommending to practitioners, academics and students as the go-to resource for an up-to-date and comprehensive review of how and why ethical considerations sit ... Read more

Goodreads reviews for Marketing Ethics & Society


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