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Marketing: The Enyclopedic Dictionary
David Mercer
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€ 37.98
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Description for Marketing: The Enyclopedic Dictionary
Paperback. aeo Offers the reader a highly practical reference guide. aeo Gives an authoritative and comprehensive overview of the whole field of marketing. aeo Provides extensive cross--referencing enabling easy reference from one entry to another. aeo Developed over the past half decade with contributions from marketing experts and organizations. Num Pages: 600 pages, black & white illustrations. BIC Classification: GBC; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 171 x 25. Weight in Grams: 748.
Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.
Key book features:
- Offers the reader a highly practical reference guide.
- Gives an authoritative and comprehensive overview of the whole field of marketing.
- Provides extensive cross-referencing enabling easy reference from one entry to another.
- Developed over the past half decade with contributions from marketing experts and organizations.
Product Details
Format
Paperback
Publication date
1999
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
600
Condition
New
Number of Pages
432
Place of Publication
Hoboken, United Kingdom
ISBN
9780631211266
SKU
V9780631211266
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About David Mercer
David Mercer is Senior Lecturer in marketing with The Open University Business School, Europe's largest business school where he chairs the team responsible for the marketing element of the MBA programme. He is author of the successful textbook Marketing, Second Edition and co-author of Marketing Management, both published by Blackwell.
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