Marketing Mind Prints
P. . Ed(S): Kitchen
€ 127.73
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Description for Marketing Mind Prints
Paperback. Editor(s): Kitchen, P. Num Pages: 162 pages, biography. BIC Classification: KFFK; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well known. Instead, leading authors develop their own 'mind print' - in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future. The aim is for readers to ponder upon a specific 'mind print', and to consider how and in what ways the print can be incorporated or developed within their own business.
By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well known. Instead, leading authors develop their own 'mind print' - in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future. The aim is for readers to ponder upon a specific 'mind print', and to consider how and in what ways the print can be incorporated or developed within their own business.
Product Details
Format
Paperback
Publication date
2004
Publisher
Palgrave Macmillan United Kingdom
Number of pages
162
Condition
New
Number of Pages
149
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349723294
SKU
V9781349723294
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About P. . Ed(S): Kitchen
CHARLES CHIEN Associate Professor of Marketing and Director of the Department of International Trade and Business, Feng Chia University, Taiwan, China JACOB GOLDENBURG Senior Lecturer, School of Business Administration, Hebrew University of Jerusalem, Israel ANGUS JENKINSON Professor of Integrated Marketing, University of Luton, UK DALE LITTLER Professor of Marketing at the Manchester School of Management and Dean of Management Studies ... Read more
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