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Wearing, Stephen L.; Schweinsberg, Stephen; Tower, John - Marketing National Parks for Sustainable Tourism - 9781845415587 - V9781845415587
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Marketing National Parks for Sustainable Tourism

€ 157.11
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Description for Marketing National Parks for Sustainable Tourism Hardback. This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. Series: Aspects of Tourism. Num Pages: 168 pages, illustrations. BIC Classification: KJS; KNSG. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 15. Weight in Grams: 422.

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will ... Read more

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Product Details

Format
Hardback
Publication date
2016
Publisher
Channel View Publications Ltd United Kingdom
Number of pages
168
Condition
New
Series
Aspects of Tourism
Number of Pages
168
Place of Publication
Bristol, United Kingdom
ISBN
9781845415587
SKU
V9781845415587
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Wearing, Stephen L.; Schweinsberg, Stephen; Tower, John
Stephen L. Wearing is Associate Professor at the University of Technology Sydney, Australia and has worked in the field for 25 years. His research interests include ecotourism, community based and volunteer tourism, environmentalism, the sociology of leisure and tourism and social sciences in protected area management. Stephen Schweinsberg is Lecturer in Sustainable Management at the University of ... Read more

Reviews for Marketing National Parks for Sustainable Tourism
For those interested in marketing – making connections between people and their parks – this book dives deeper, uncovering philosophy, circumstance and practice in informative and often provocative ways thus challenging readers to think out of the box to design an effective marketing perspective and practice.
Stephen McCool, University of Montana, USA
This book proposes a new approach ... Read more

Goodreads reviews for Marketing National Parks for Sustainable Tourism


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