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Marketing Performance
Raffee, Hans; Stokburger, Gregor; Hammerschmidt, Maik
€ 81.65
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Description for Marketing Performance
Paperback / so. Num Pages: colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 168 x 22. Weight in Grams: 612.
Product Details
Format
Paperback
Publication date
2006
Publisher
Gabler Verlag United Kingdom
Condition
New
Number of Pages
384
Place of Publication
Wiesbaden, Germany
ISBN
9783409127288
SKU
V9783409127288
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Raffee, Hans; Stokburger, Gregor; Hammerschmidt, Maik
Univ.-Prof. Dr. Hans H. Bauer ist Inhaber des Lehrstuhls für ABWL und Marketing II an der Universität Mannheim. Gregor Stokburger ist Management Consultant bei der Customer Impact Group GmbH. Univ.-Prof. Dr. Maik Hammerschmidt ist Inhaber der Professur für Marketing und Innovationsmanagement an der Georg-August-Universität Göttingen.
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