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Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green (Volume 14)
. Ed(S): Wind, Yoram; Green, Paul E.
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Description for Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green (Volume 14)
paperback. Addressing techniques and methodologies by experts in marketing and marketing research, this title emphasizes developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis, applications of conjoint and MDS technique, data mining, cluster analysis, and neural networks. Editor(s): Wind, Yoram; Green, Paul E. Series: International Series in Quantitative Marketing. Num Pages: 360 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 511.
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Product Details
Format
Paperback
Publication date
2005
Publisher
Springer/Sci-Tech/Trade United States
Number of pages
360
Condition
New
Series
International Series in Quantitative Marketing
Number of Pages
346
Place of Publication
New York, NY, United States
ISBN
9780387243085
SKU
V9780387243085
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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