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19%OFFJudy Allen - Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge - 9781118514450 - V9781118514450
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Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge

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Description for Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge Paperback. Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. Num Pages: 260 pages, black & white illustrations. BIC Classification: KJ; WB; WT. Category: (G) General (US: Trade). Dimension: 228 x 154 x 14. Weight in Grams: 398.
Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting ... Read more

Product Details

Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2013
Condition
New
Weight
398g
Number of Pages
260
Place of Publication
New York, United States
ISBN
9781118514450
SKU
V9781118514450
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Judy Allen
Judy Allen is one of the world's leading authorities on staging, event and lifestyle design and the bestselling author of ten books for the professional, business and consumer markets. Allen, a master of creative design, has flawlessly executed successful special events-corporate, social, and celebrity-for up to 2,000 guests at a time in more than 30 countries around the world. She ... Read more

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