Mastering Fashion Marketing (Palgrave Master)
Tim Jackson
€ 49.18
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Description for Mastering Fashion Marketing (Palgrave Master)
Paperback. Series: Palgrave Master Series. Num Pages: 400 pages, 22 black & white tables, 7 graphs, 17 figures, 1 maps. BIC Classification: KJS; KNSX. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 155 x 23. Weight in Grams: 600.
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Product Details
Publisher
Palgrave Macmillan
Number of pages
400
Format
Paperback
Publication date
2009
Series
Palgrave Master Series
Condition
New
Number of Pages
240
Place of Publication
, United Kingdom
ISBN
9781403919021
SKU
V9781403919021
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Tim Jackson
Tim Jackson is Principal Lecturer at the London College of Fashion specialising in luxury brand management, fashion buying and marketing. Tim had previously worked in fashion retail management and buying for a number of UK brands including Burton, Jaeger, Dash and Harrods. He consults on fashion branding and writes as both a journalist and academic researcher on fashion business David ... Read more
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