.png){kind=logo}
Stock image for illustration purposes only - book cover, edition or condition may vary.
Measures for Innovating Business Models
Oana Buliga
€ 72.58
FREE Delivery in Ireland
Description for Measures for Innovating Business Models
Paperback. Series: BestMasters. Num Pages: 87 pages, 26 black & white illustrations, 7 black & white tables, biography. BIC Classification: KJMV6. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 6. Weight in Grams: 131.
The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models. The results show that SMEs generally follow successful innovations of large enterprises. Another main finding is that SMEs innovate intuitively: from common sense changes to bold innovations, which severely reshape the value creation systems on the whole. Yet, business model innovation is still a rather ambiguous term and depends on what is considered to be the industry-standard.
The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models. The results show that SMEs generally follow successful innovations of large enterprises. Another main finding is that SMEs innovate intuitively: from common sense changes to bold innovations, which severely reshape the value creation systems on the whole. Yet, business model innovation is still a rather ambiguous term and depends on what is considered to be the industry-standard.
Product Details
Format
Paperback
Publication date
2014
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
87
Condition
New
Series
BestMasters
Number of Pages
74
Place of Publication
, Germany
ISBN
9783658055349
SKU
V9783658055349
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Oana Buliga
Oana Buliga is a research associate at the Chair of Industrial Management (Prof. Dr. Kai-Ingo Voigt), Friedrich-Alexander University of Erlangen-Nürnberg. Her research interests are business model innovation and social business.
Reviews for Measures for Innovating Business Models