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Media Franchising: Creative License and Collaboration in the Culture Industries
Derek Johnson
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Description for Media Franchising: Creative License and Collaboration in the Culture Industries
Paperback. Provides a nuanced portrait of the collaborative cultural production embedded in both the media industries and our own daily lives Series: Postmillennial Pop Series. Num Pages: 300 pages, 20 black & white illustrations. BIC Classification: KJVF; KNT. Category: (P) Professional & Vocational. Dimension: 157 x 228 x 20. Weight in Grams: 488.
"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."
—Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest
While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a ... Read more
Product Details
Publisher
New York University Press
Number of pages
320
Format
Paperback
Publication date
2013
Series
Postmillennial Pop Series
Condition
New
Weight
483g
Number of Pages
300
Place of Publication
New York, United States
ISBN
9780814743485
SKU
V9780814743485
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Derek Johnson
Derek Johnson is Assistant Professor of Media and Cultural Studies in the Department of Communication Arts at the University of Wisconsin–Madison. He is the author of Media Franchising: Creative License and Collaboration in the Culture Industries and the co-editor of A Companion to Media Authorship.
Reviews for Media Franchising: Creative License and Collaboration in the Culture Industries
Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry.
Heather Hendershot,author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest ... Read more
Heather Hendershot,author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest ... Read more