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Media Management
. Ed(S): Vizjak, Andrej; Ringlstetter, Max Josef; Kearney, A.T.
€ 129.52
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Description for Media Management
Hardback. As the media converge with the telecommunication industry, leveraging content becomes key for both formerly separate industries. This book explains why and how more content leverage becomes reality. Editor(s): Vizjak, Andrej; Ringlstetter, Max Josef; Kearney, A.T. Num Pages: 186 pages, biography. BIC Classification: KJSA; KNT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 12. Weight in Grams: 462.
As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.
As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.
Product Details
Format
Hardback
Publication date
2002
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
186
Condition
New
Number of Pages
186
Place of Publication
Berlin, Germany
ISBN
9783540440055
SKU
V9783540440055
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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