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Mobile Support in Customer Loyalty Management
Christian Zeidler
€ 62.08
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Description for Mobile Support in Customer Loyalty Management
Paperback. Series: Mobile Computing. Num Pages: 256 pages, 39 black & white illustrations, 17 black & white tables, biography. BIC Classification: KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 315.
Companies are increasingly faced with the fact that the communication habits of their customers have changed sustainably – not only through the use of the Internet, but even more through the use of mobile services. Traditional marketing and communi- tion instruments are increasingly being supplemented or even replaced by the direct, personalized address of the customer. The most powerful tool for this kind of com- nication is the mobile phone. It provides a direct and interactive communication ch- nel to the customer. For numerous people, the mobile phone is no longer simply p- ceived as another medium, but rather as ... Read more
Companies are increasingly faced with the fact that the communication habits of their customers have changed sustainably – not only through the use of the Internet, but even more through the use of mobile services. Traditional marketing and communi- tion instruments are increasingly being supplemented or even replaced by the direct, personalized address of the customer. The most powerful tool for this kind of com- nication is the mobile phone. It provides a direct and interactive communication ch- nel to the customer. For numerous people, the mobile phone is no longer simply p- ceived as another medium, but rather as ... Read more
Product Details
Format
Paperback
Publication date
2009
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
256
Condition
New
Series
Mobile Computing
Number of Pages
239
Place of Publication
Wiesbaden, Germany
ISBN
9783834914361
SKU
V9783834914361
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Christian Zeidler
Dr. Christian Zeidler promovierte bei Prof. Dr. Otto Petrovic am Institut für Informationswissenschaft und Wirtschaftsinformatik der Karl-Franzens-Universität, Graz. Er ist als selbständiger Berater tätig und leitet Projekte in den Bereichen Produkt- und Innovationsmanagement sowie individueller Softwareentwicklung.
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