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Modeling Markets
Leeflang, Peter S. H.; Wieringa, J. E.; Bijmolt, T. H. A; Pauwels, Koen H.
€ 196.16
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Description for Modeling Markets
Hardback. Series: International Series in Quantitative Marketing. Num Pages: 408 pages, 42 black & white illustrations, 1 colour illustrations, 40 black & white tables, biograph. BIC Classification: KJMD; KJS; KJT. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 21. Weight in Grams: 714.
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.
Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations.
In this book, the authors present a wealth of ... Read more
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.
Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations.
In this book, the authors present a wealth of ... Read more
Product Details
Format
Hardback
Publication date
2014
Publisher
Springer-Verlag New York Inc. United States
Number of pages
408
Condition
New
Series
International Series in Quantitative Marketing
Number of Pages
408
Place of Publication
New York, United States
ISBN
9781493920853
SKU
V9781493920853
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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