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Walker, Gordon, Madsen, Tammy - Modern Competitive Strategy - 9781259181207 - V9781259181207
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Modern Competitive Strategy

€ 228.01
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Description for Modern Competitive Strategy Paperback. Num Pages: 416 pages. BIC Classification: KJC. Category: (U) Tertiary Education (US: College). Dimension: 234 x 187 x 18. Weight in Grams: 618.
Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels—undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it ... Read more

Product Details

Format
Paperback
Publication date
2015
Publisher
McGraw-Hill/Irwin
Condition
New
Number of Pages
416
Place of Publication
OH, United States
ISBN
9781259181207
SKU
V9781259181207
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-50

About Walker, Gordon, Madsen, Tammy
Professor and Chairman of the Strategy and Entrepreneurship Department at the Edwin L. Cox School of Business at Southern Methodist University. He received his BA from Yale University and an MBA and PhD from the Wharton School, University of Pennsylvania. Dr. Walker has previously taught at the Sloan School, MIT; at the Wharton School, University of Pennsylvania; and at Yale ... Read more

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