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Monetizing Innovation: How Smart Companies Design the Product Around the Price
Madhavan Ramanujam
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Description for Monetizing Innovation: How Smart Companies Design the Product Around the Price
Hardcover. Num Pages: 308 pages. BIC Classification: KJ. Category: (P) Professional & Vocational. Weight in Grams: 666.
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations ... Read more
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations ... Read more
Product Details
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Condition
New
Weight
502g
Number of Pages
256
Place of Publication
New York, United States
ISBN
9781119240860
SKU
V9781119240860
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Madhavan Ramanujam
MADHAVAN RAMANUJAM is a Board Member and Partner at Simon-Kucher & Partners, based in the San Francisco/Silicon Valley office. He has provided advice to companies of all sizes, ranging from Fortune 500s to startups. He has led more than 125 monetization projects for Internet, Software and Technology clients, and has helped bring numerous new products to market. ... Read more
Reviews for Monetizing Innovation: How Smart Companies Design the Product Around the Price
Madhavan Ramanujam is to monetization strategy what Bob Marley is to reggae music. You must read this book. Bill Gurley, Board member of Uber and General Partner at Benchmark