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Moving into Mass Customization
. Ed(S): Rautenstrauch, Claus; Seelman-Eggebert, Ralph; Turowski, Klaus; Seelmann-Eggebert, R. (Fraunhofer Institute For Factory Operation And Automa
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Description for Moving into Mass Customization
Paperback. Mass customization is one of the principal business strategies of the 21st century, indulging the customer with the product and service that exactly fits his desires and specifications. This book compiles a variety of views, with both academic research and practical case studies. Editor(s): Rautenstrauch, Claus; Seelman-Eggebert, Ralph; Turowski, Klaus; Seelmann-Eggebert, R. (Fraunhofer Institute for Factory Operation and Automation Information, Magdeburg, Germany). Num Pages: 248 pages, 66 black & white tables, biography. BIC Classification: KJC; KJMV5; KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 14. Weight in Grams: 375.
Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants ... Read more
Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants ... Read more
Product Details
Format
Paperback
Publication date
2002
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
248
Condition
New
Number of Pages
248
Place of Publication
Berlin, Germany
ISBN
9783540436119
SKU
V9783540436119
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
Reviews for Moving into Mass Customization
From the reviews: "This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new ... Read more