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Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy
Sureth P. Sethi
€ 202.57
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Description for Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy
hardcover. Employs the Nestle case to analyze a number of other issues bearing on business strategy and operations in the national and international arena. This book addresses issues including: the rising phenomenon of social activism and its affect on public opinion and public policy; and the role of religious groups and their impact on corporate strategy. Series: Issues in Business Ethics. Num Pages: 331 pages, biography. BIC Classification: KJG. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 23. Weight in Grams: 785.
Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestlé and the Infant Formula Controversy presents an in-depth analysis of the infant formula controversy and the resulting international boycott of Nestlé products launched by various social activist groups and church organizations. The actions of those groups culminated in the passage of the first international marketing code under the auspices of the World Health Organization.
Based on exhaustive and unique research, the book details the Nestlé case and uses it to analyze a number of other major ... Read more
Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestlé and the Infant Formula Controversy presents an in-depth analysis of the infant formula controversy and the resulting international boycott of Nestlé products launched by various social activist groups and church organizations. The actions of those groups culminated in the passage of the first international marketing code under the auspices of the World Health Organization.
Based on exhaustive and unique research, the book details the Nestlé case and uses it to analyze a number of other major ... Read more
Product Details
Format
Hardback
Publication date
1994
Publisher
Kluwer Academic Publishers United States
Number of pages
331
Condition
New
Series
Issues in Business Ethics
Number of Pages
315
Place of Publication
Dordrecht, Netherlands
ISBN
9780792393788
SKU
V9780792393788
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
Reviews for Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy
' Sethi's book is an excellent addition to the body of literature on public policy. I highly recommend it. ' Journal of International Business Studies 3 quarter 1994