Naming Gift Opportunities: How to Successfully Secure More Naming Gifts
Elizabeth Dollhopf-Brown (Ed.)
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Description for Naming Gift Opportunities: How to Successfully Secure More Naming Gifts
Paperback. Originally published by Stevenson, Inc. , this practical resource helps nonprofit organizations discover ways to promote naming gifts, identify new naming gift opportunities, and successfully close more naming gifts. Editor(s): Stevenson, Scott C. Series: Major Gifts Report. Num Pages: 48 pages, black & white illustrations. BIC Classification: KJVX. Category: (P) Professional & Vocational. Dimension: 275 x 215 x 4. Weight in Grams: 116.
Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations discover ways to promote naming gifts, identify new naming gift opportunities, and successfully close more naming gifts. It includes easy to understand procedures for establishing or enhancing naming giftplans, examples of practical and creative naming gift opportunities, strategies or marketing named gifts, and examples of what various nonprofit organizations have done to increase named gift.
Important topics covered include:
- Naming opportunities
- Essential elements of a named agreement
- Valuing naming gift opportunities
- Naming policy considerations
- Naming rights limits
- Gift appeal
- Donor outreach
- Naming gift consequences
- Named sponsorship opportunities
- Minimum endowment levels
- Special events
- Naming gift guidelines
- Named endowments
- Naming gift requirements
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Show LessProduct Details
Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Number of pages
48
Condition
New
Series
Major Gifts Report
Number of Pages
52
Place of Publication
New York, United States
ISBN
9781118691830
SKU
V9781118691830
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Elizabeth Dollhopf-Brown (Ed.)
Scott C. Stevenson is the editor of Naming Gift Opportunities: How to Successfully Secure More Naming Gifts, published by Wiley.
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