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National Brands and Private Labels in Retailing
. Ed(S): Gazquez-Abad, Juan Carlos; Martinez-Lopez, Francisco J.; Esteban-Millat, Irene; Mondejar-Jimenez, Juan Antonio
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Description for National Brands and Private Labels in Retailing
Paperback. Editor(s): Gazquez-Abad, Juan Carlos; Martinez-Lopez, Francisco J.; Esteban-Millat, Irene; Mondejar-Jimenez, Juan Antonio. Series: Springer Proceedings in Business and Economics. Num Pages: 203 pages, 14 black & white illustrations, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 11. Weight in Grams: 320.
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods ... Read more
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods ... Read more
Product Details
Format
Paperback
Publication date
2014
Publisher
Springer International Publishing AG Switzerland
Number of pages
203
Condition
New
Series
Springer Proceedings in Business and Economics
Number of Pages
192
Place of Publication
Cham, Switzerland
ISBN
9783319071930
SKU
V9783319071930
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About . Ed(S): Gazquez-Abad, Juan Carlos; Martinez-Lopez, Francisco J.; Esteban-Millat, Irene; Mondejar-Jimenez, Juan Antonio
Juan Carlos Gázquez-Abad is currently an associate professor of marketing at the Economics and Business School, University of Almería (Spain). PhD in Marketing at University of Almería. Visiting professor at the University of Ghent (Belgium) in 2005. His research interests cover several marketing topics, especially those related to retailing and consumer behaviour. He is Associate Editor of the International Journal ... Read more
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