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Never Mind the Sizzle... Where's the Sausage?
David Taylor
€ 13.99
€ 12.48
FREE Delivery in Ireland
Description for Never Mind the Sizzle... Where's the Sausage?
Paperback. Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle. Num Pages: 162 pages, illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 213 x 130 x 14. Weight in Grams: 224.
Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !
Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !
Product Details
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
162
Format
Paperback
Publication date
2007
Condition
New
Number of Pages
168
Place of Publication
Oxford, United Kingdom
ISBN
9781841127699
SKU
V9781841127699
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About David Taylor
David Taylor is one of the world's 50 most important marketing thinkers’ according to the CIM. He is the author of three books on branding published by John Wiley: The brandgym, Brand Stretch and brand vision. David is the founder and Managing Partner of the brandgym, a consultancy that coaches teams to create a clear brand vision and the action ... Read more
Reviews for Never Mind the Sizzle... Where's the Sausage?
"Taylor...passes on his wisdom in the style of a story…giving tips on creating a successful brand along the way." (Artisan, September 2007) "A funny story cooked up inside a marketing book" (Roe Valley Sentinel & Londonderry Sentinel, Wednesday 21st November 2007)