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New Product Development
Robert J. Thomas
€ 53.51
€ 46.16
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Description for New Product Development
Paperback. Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts. Num Pages: 368 pages, Illustrations. BIC Classification: KJMV5. Category: (P) Professional & Vocational. Dimension: 248 x 189 x 20. Weight in Grams: 674.
Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.
Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.
Product Details
Format
Paperback
Publication date
1993
Publisher
John Wiley and Sons Ltd United States
Number of pages
368
Condition
New
Number of Pages
368
Place of Publication
New York, United States
ISBN
9780471572268
SKU
V9780471572268
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Robert J. Thomas
ROBERT J. THOMAS, PhD, is a Professor in the School of Business at Georgetown University and a corporate consultant specializing in new product development and strategic marketing management. Formerly Associate Dean of Georgetown's MBA program, Professor Thomas is also the author of New Product Development: Managing and Forecasting for Strategic Success. He received his PhD from the University of Pennsylvania's ... Read more
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