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Marc H. Meyer - New Venture Creation: An Innovator's Guide to Entrepreneurship - 9781452257211 - V9781452257211
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New Venture Creation: An Innovator's Guide to Entrepreneurship

€ 181.56
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Description for New Venture Creation: An Innovator's Guide to Entrepreneurship Paperback. The authors establish innovation as a necessary first step before writing a business plan or developing a financial model. Focussing on high-technology ventures, this insightful guide is devoted to helping students understand how innovation works and how to incorporate it into their process of conceptualizing and implementing their business idea. Num Pages: 440 pages, ill. BIC Classification: KJH. Category: (U) Tertiary Education (US: College). Dimension: 279 x 218 x 22. Weight in Grams: 994.

Structured around the idea that innovation is at the core of successful entrepreneurship, this insightful guide by Meyer and Crane establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods for gaining industry and customer insight and translating this insight into innovative product and service solutions, Meyer and Crane help students design robust business models, financial projections, business plans, and investor presentations. New Venture Creation is devoted to helping students develop compelling business ideas. This is based not only on the authors’ well-known research in product and ... Read more

In the updated Second Edition, part I guides students through six elements that comprise a clearly defined and focused venture: defining your target industry; defining your target customers; defining the needs and wants of those customers; defining winning product and service solutions; carefully designing a strong business model; determining competitive positioning, and then testing the entire concept against a small population of target customers—all before writing the plan. Think, design, test, and learn are the guiding principles. Part II then focuses on different types of investors and the process for raising capital, creating realistic financial projections, writing a concise but powerful business plan, organizing the venture team, and creating a compelling pitch that speaks to the needs and concerns of investors. The book also includes a number of independent case studies that focus on product, service, and business model innovation—all from recent ventures by students as well as recent college or master’s level graduates.

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Product Details

Publisher
SAGE Publications Inc United States
Number of pages
440
Format
Paperback
Publication date
2013
Condition
New
Weight
1035g
Number of Pages
440
Place of Publication
Thousand Oaks, United States
ISBN
9781452257211
SKU
V9781452257211
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

About Marc H. Meyer
Marc H. Meyer is the Robert J. Shillman professor of Entrepreneurship at Northeastern University, as well as a Matthews Distinguished University Professor. Dr. Meyer is the founder of Northeastern University’s Entrepreneurship and Innovation Group in the College of Business Administration, where he has helped numerous students and alumni start their own companies. He is also director of High Tech MBA, ... Read more

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