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Nonmarket Strategic Management
Cosmina Lelia Voinea
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Description for Nonmarket Strategic Management
Paperback. Num Pages: 168 pages, 5 black & white illustrations, 24 black & white tables, 5 black & white line drawings. BIC Classification: KJC; KJK; KJM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156. .
Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered `outside' the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage. This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex ... Read more
Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered `outside' the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage. This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex ... Read more
Product Details
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2017
Condition
New
Number of Pages
172
Place of Publication
London, United Kingdom
ISBN
9781138918290
SKU
V9781138918290
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Cosmina Lelia Voinea
Cosmina Lelia Voinea is Assistant Professor of Strategy and International Business at the Faculty of Management, Science and Technology, Open University, the Netherlands. Hans van Kranenburg is Professor of Corporate Strategy at Nijmegen School of Management, Radboud University, the Netherlands.
Reviews for Nonmarket Strategic Management
'This book is an excellent blend of theory and practice, with many connections between them. Executives that read this book will be repaid many times over with lots of useful and practical ideas.' - R. Edward Freeman, The Darden School, University of Virginia, USA `This is the best book I have read on the role ... Read more