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Only Connect
Robert Mighall
€ 17.99
€ 14.46
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Description for Only Connect
Paperback.
A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? There is not a culture on this earth that does not tell, exchange and enjoy stories. Story is simply effective communication, allowing humans to connect with one another about the things that matter. Former Oxford fellow in English Literature turned brand consultant, Robert Mighall, draws on the psychology, history and creative practice of storytelling to show how modern businesses can exploit its ancient power to move us. What the corporate world needs most, story does best: establish ... Read more
A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? There is not a culture on this earth that does not tell, exchange and enjoy stories. Story is simply effective communication, allowing humans to connect with one another about the things that matter. Former Oxford fellow in English Literature turned brand consultant, Robert Mighall, draws on the psychology, history and creative practice of storytelling to show how modern businesses can exploit its ancient power to move us. What the corporate world needs most, story does best: establish ... Read more
Product Details
Publisher
LID Publishing United Kingdom
Number of pages
192
Format
Paperback
Publication date
2014
Condition
New
Number of Pages
192
Place of Publication
London, United Kingdom
ISBN
9781907794452
SKU
V9781907794452
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-10
About Robert Mighall
Robert Mighall is a former fellow in English Literature at Merton College in Oxford, and former editor of the Penguin Classics series. He is now a consultant in branding and corporate storytelling for communications business Radley Yeldar in London. He has worked for the likes of GSK, Shell, Lloyds Banking Group, the NHS, Anglo American and Pearson. He has published ... Read more
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