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Arch G. Woodside (Ed.) - Bad to Good: Achieving High Quality and Impact in Your Research - 9781786353344 - V9781786353344
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Bad to Good: Achieving High Quality and Impact in Your Research

€ 54.11
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Description for Bad to Good: Achieving High Quality and Impact in Your Research Paperback. With the objective of reducing the high volume of bad practices in business research, this book offers propositions for improving theory construction and empirical testing of theory especially by business scholars. It does so by covering 24 common bad practices, explaining why they are bad and how to replace all of them with a good practice. Num Pages: 320 pages. BIC Classification: GPS; KJT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 153 x 229 x 21. Weight in Grams: 472.
For decades, scholars have bemoaned the low relevancy and impact of most research in the leading journals in business, management, and marketing. The majority of the research that gets published, perhaps 70% of it, hardly has any measurable scholarly impact in terms of citations. Rather than low relevancy, `Bad to Good' posits that the deeper issue is the pervasive use of bad research practices appearing in most articles in almost all ranked journals in the sub-disciplines of business. With the objective of reducing the high volume of bad practices in research in finance, management and marketing, the book offers ... Read more

Product Details

Publisher
Emerald Publishing Limited
Format
Paperback
Publication date
2016
Condition
New
Weight
472g
Number of Pages
320
Place of Publication
Bingley, United Kingdom
ISBN
9781786353344
SKU
V9781786353344
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Arch G. Woodside (Ed.)
Edited by Arch G. Woodside, Boston College, Chestnut Hill, MA, USA

Reviews for Bad to Good: Achieving High Quality and Impact in Your Research
Business scholars describe the bad research practices that are taught in courses and promulgated in most articles in most scholarly journals of finance, management, marketing, and organizational studies. They cover moving away from bad practices in research toward constructing useful theory and doing useful research; embrace complexity theory, perform contrarian case analysis, and model multiple realities; moving beyond multiple regression ... Read more

Goodreads reviews for Bad to Good: Achieving High Quality and Impact in Your Research


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