Stefan N. Groesser is Professor of Strategic Management at the Bern University of Applied Sciences, Switzerland and a lecturer for System Dynamics at the University of St Gallen, Switzerland. He was a visiting scholar at the System Dynamics Group at the Sloan School of Management, Massachusetts Institute of Technology. He has received degrees from the University of Stuttgart, Germany, in ... Read morebusiness administration and economics, from the University of Bergen, Norway, in System Dynamics, and from the University of St. Gallen, Switzerland, in Management. Stefan's research interests include strategic management, diffusion management, business models, mental models, and simulation methodology. He has published in the journals Systems Research and Behavioral Science, System Dynamics Review, and the European Journal of Operational Research. René Zeier is the Director of the Lucerne School of Tourism at the Lucerne University of Applied Sciences and Arts. He lectures on systems thinking, marketing, and sales. Based on his practical experiences as a manager at Nestlé, Novartis, and Coca-Cola, he now focuses on implementing insights from systems thinking. The range of his engagement, which includes collaborations with his students, varies from development aid to tailor-made business consulting. Show Less